A major piece of the project was creating a new website to showcase the breadth of services, the facility, the team, and provide an in-depth opportunity for future clients to learn about Max Effort Training and their desire to provide a comfortable environment for everyone. The website development included scheduling a photoshoot with trainers and clients, creating new thumbnails for videos, moving to the Squarespace platform, working with the co-owners to rewrite and write new content for the vast majority of the sections, and creating new sections to showcase the personality of the business such as the Spotify links and Threadless Shop.